Vanessa Feo Kutsch / firstname.lastname@example.org / +34 616 436 498
“Cosentino One”, a publication of Cosentino Group, was recognized as one of the best practices in Internal Communications in 2014. This recognition was granted by the Observatory of Internal Communications and Corporate Identity, a body supported by the consulting company Atrevia, the magazine Human Capital, and the IE Business School.
In the 7th edition of the awards granted by this Observatory, it recognised nine strategic communications projects – aimed at their internal audiences – that are setting trends in innovation and excellence. The panel of judges was particularly impressed by the innovation and strategic reach of the initiatives, analysing the impact of each candidate via the various indicators presented. In addition to Cosentino, other companies that received awards this year were Mahou San Miguel, Bankia, CaixaBank, Lafarge España and Avon Colombia.
The panel of judges awarded “Cosentino One” the prize for Best Offline Publication for Internal Communications. It described this initiative as “an impressive internal magazine that is multinational and multicultural and is committed to diversity; it is interesting for every collective within the company and this is what allows it to connect employees in over 30 countries.” Furthermore, it was valued because “it is the employees themselves who suggest and write the articles, making them the protagonists of the projects and telling their stories in the first person.”
The awards ceremony took place yesterday at the Intercontinental Hotel in Madrid. The event was attended by representatives of the winning companies, various directors and heads of Human Resources, Communications and Marketing, and by journalists from the specialised press. The prize awarded to Cosentino was collected by Maria Luisa García, Head of Internal Communications, and María del Mar Martínez-Cosentino Ramos, Board Member of Cosentino Group.
María Luisa García said, “it is a great satisfaction for us to receive this recognition as it consolidates One as a tool of internal cohesion that puts the employees themselves at its heart. Our goal with this publication – beyond being an instrument to convey values and identity – is to establish cross-channel communications between different departments in the company, and also make it truly horizontal so that our employees are the main actors. And all of this, just as for our materials, with an attractive and innovative design.”